For the launch of Madam by Madam C.J. Walker, the brand is introducing its Scalp to Strand System. From heated and relaxed styles to natural and protective looks, the system’s proprietary technology helps repair and strengthen textured hair starting at the roots. Each product retails under $10 at Walmart. The line is part of Sundial Brands.

“We’re so excited to be announcing the launch of Madam by Madam C.J. Walker – a collection designed to carry on Madam Walker’s legacy as an innovator, trailblazer and activist. The products were created for polycultural women who proudly lead their lives, unbothered by society's ideals of how they should look, feel, and present themselves.” said Cara Sabin, CEO of Sundial Brands. “Madam by Madam C.J. Walker celebrates the multi-dimensionality of women with textured hair, enabling them to switch it up while promoting a healthy scalp, stronger hair and unlimited styling possibilities.”
 
 “We are thrilled to continue Walmart’s commitment to expanding our beauty and haircare offering for women of color with a brand that has a storied legacy and exciting future” said Angel Beasley, Merchandising Director of Specialty Hair at Walmart. “By partnering with Madam by Madam C.J. Walker, we are bringing a quality and coveted product line to our customers across the country at an affordable price point.”